Carrefour wants to triple its e-commerce revenue, and delivery will play a key role in powering Carrefour's e-commerce push.

Major supermarket chain Carrefour has released its new digital strategy, and it wants to triple e-commerce sales by 2026! Marek Różycki and Ian Kerr analyse delivery’s role in achieving this target:

  • Existing delivery modes: click-and-collect, home delivery, same-day delivery
  • Express delivery (within 3 hours) and quick commerce (within 15 minutes)
  • Customers want instant gratification when shopping online
  • Software is key to last mile success
  • Carrefour’s physical infrastructure
  • Delivery partnerships (residential and out-of-home)
  • Cainiao cooperating with Carrefour in Poland for parcel lockers
  • Ultrafast delivery apps, and Carrefour’s investment in Cajoo
  • Limited SKUs for ultrafast delivery
  • Showing customers delivery options when shopping online
  • Alerting customers to environmental impact of various delivery options
  • Marketplaces

Analysis from Marek Różycki (Last Mile Experts) and Ian Kerr (Postal Hub Podcast).

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Ian, Marek

Marek Różycki and Ian Kerr are the Last Mile Prophets - the delivery world's most dynamic and informative experts.

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